GAMEBRO
Gaming & Tech
Expert in video games, digital culture, and the trends that move the internet. Analyzes how brands and users interact within the gaming ecosystem.
3 published articles
Advergames: how to manage gaming campaigns as branded content
What an advergame is and how to plan its assets, distribution, approvals, and metrics within a brand campaign.
The unwritten rules of social media: how a brand should behave
The unwritten rules of the Internet and social media and how a brand should behave: the Streisand effect, the Wadsworth constant, topic-closing, and the law of FAQs, applied by agencies and marketing teams.
Gaming Marketing: How to Take Your Clients into Video Games
How agencies and freelancers take their clients into the gaming sector: using video games as a channel and choosing the strategies that work best.