Ideas for the work you create

Sales promotion techniques that do not destroy your margin

When a promotion makes sense, which technique fits, how to coordinate creative and sign-off, and the criteria for pulling it in time.

Three ways to subtitle a video without paying —inside the app, on your computer or with an SRT file—, when each one makes sense and how to review an automatic transcript in five minutes instead of an hour.

The table you check before exporting: what size, ratio, length and fps each network asks for —Instagram, TikTok, YouTube, LinkedIn, Facebook and X— and which export settings keep your video from being over-compressed.

360 video: the cases where it genuinely adds something

Where it gives you something a normal shot cannot, what to prepare before rolling, and the mistakes that get expensive in post.

The shreditor: the hybrid video role people now hire for

What a shreditor actually does, how it differs from an editor, where the limits are, and when hiring one pays off.

Brand podcast: what producing one every week really takes

What a podcast adds over other formats, what it takes to sustain the cadence, and how to package it as a service.

From content strategy to the editorial calendar

What a strategy that gets executed contains, how to split owned, earned and paid, and which KPIs let you correct course.

Corporate design: what a brand guide people actually use contains

What to document so a brand guide gets followed, which applications to cover, and the mistakes that make the project expensive.

How to spot a bad graphic designer before you hire them

One font everywhere, weak copy, misused Gestalt. Concrete signals, and what to ask for in a test so you do not find out too late.

Color theory: how to set a brand palette

Primaries, secondaries, hue, saturation and value applied to one decision: which palette a client commits to, and how to hold it across every piece.

You remember it perfectly: the light, who was in it, where you were. What you don't remember is the file name. What actually works for finding a photo on your computer, from File Explorer to searching by description.

What you can design without a subscription using Excalidraw locally, why it matters that the output stays editable, and the cases where Canva still wins.

CapCut and Canva are free until you export. Here is what each one actually limits, what a local editor built on OpenCut offers, and the cases where it still is not the right pick.

From a long recording to captioned vertical clips without opening your editor: what to ask Claude Code, which command it should run and what to check at each step.

Claude cannot open or play video. It can still save you hours of editing: five real ways to use it, which tool each one needs and where it falls short.

Task by task: which part of the edit AI can do today, what kind of tool handles it, what you always have to check and where it still isn't worth it.