Knowledge Base
Concepts and explanations, SEO-oriented. Short, self-contained articles.
Basic Concepts
What 4K resolution is in video
What 4K resolution is, how many pixels it has, when it's worth shooting in 4K even if you deliver in Full HD, and what it demands from your production setup.
Google Analytics: from the Urchin acquisition in 2005 to the GA4 migration of 2023, and how to set it up well without overcomplicating it
Google Analytics explained with its real history: Urchin Software founded in 1995 and acquired by Google in March 2005, the launch of Google Analytics on November 14, 2005, the arrival of Universal Analytics in 2013, GA4 in October 2020, and the forced transition of July 1, 2023, when UA stopped processing data. How to set it up well and the most common mistakes.
Google Business Profile (formerly Google My Business): the local SEO asset almost nobody maintains
What Google Business Profile (formerly Google My Business) is, what changed after the 2021 rebrand, the three ranking factors Google states, common mistakes, and why the difference between having a profile and maintaining it decides local visibility.
What SEO means and how it works in 2026
SEO explained for real: from the original PageRank to AI Overviews. E-E-A-T, helpful content, mobile-first, Core Web Vitals, and how everything changed with generative search.
Keywords for SEO: what they are and how to research them
What keywords are in SEO, what types exist (head, mid-tail, long-tail), how to research search intent, and how to avoid keyword stuffing.
Video Production
Why producing video is usually so expensive (and how to keep it under control)
Why video budgets are high, which phases concentrate most of the cost, and how to reduce it without the piece losing quality.
Production company: what it is and how to choose one
What an audiovisual production company is, what services it offers, how to choose the right one based on budget and type of piece, and what signs indicate a good supplier.
Audiovisual pre-production: what it is and what it should include
A practical guide to audiovisual pre-production: concept, script, storyboard, permits, crew, schedule, checklist, and asset management.
Post-Production
What audiovisual post-production is, which phases it includes, and how to turn recorded material into a final video ready to publish.
What a video editor does and what deliverables they produce
A practical explanation of the video editor role: tasks, skills, deliverables, boundaries, workflow, and a production checklist.
Why shoot in 4K even when you deliver in HD
The real reasons to shoot in 4K beyond final quality: reframing, stabilization, versions for different channels, and future-proofing the archive.
FPS in video: what they are and how to choose them
A practical guide to FPS in video: frames per second, 24, 25, 30, 60, slow motion, bitrate, visual style, and a checklist.
SD resolution: what standard definition means in video
A practical explanation of SD resolution or standard definition: what it means, examples, when it shows up, and what to do with old footage.
What is 8K resolution
What 8K resolution is, how many pixels it has, and when it's worth shooting or editing content in ultra-high definition.
Marketing and Social Media
Content marketing: what it is and how to plan it
A practical guide to content marketing: definition, examples, strategy, calendar, formats, SEO, product, and measurement.
Engagement: what it is and how to actually measure it
What engagement is in marketing and social media, which metrics matter beyond likes, and how to tell real interaction apart from inflated noise.
The conversion funnel: how it really works and where it almost always breaks
What the conversion funnel is, why the funnel metaphor is misleading, what role each stage plays (TOFU, MOFU, BOFU), and how to spot where you actually lose sales.
ROI (Return on Investment): from the 1919 DuPont formula to its real limits in marketing 2026
What ROI is, its origin in the DuPont formula (Donaldson Brown, ~1919), the five limitations its naive use ignores (time, risk, intangibles, attribution, scope), why ROAS is not the same thing, and how to measure marketing return honestly in 2026.
How to get more followers on social media (without cheating)
How to grow on social media sustainably: a central theme, a repeatable format, hooks, collaborations, and reuse. Why buying followers does harm.
When is the best time to post on social media?
Find out the best time to post on social media: time slots (pre-breakfast, pre-lunch, pre-midday meal, pre-dinner, pre-bed) and prime time.
What should I post on social media?
A complete guide on what to post on social media: content ideas, structures, types of posts, and how to plan your content strategy.
SEO and Web Content
SEO in 2026: from Google's PageRank (1998) to E-E-A-T and AI Overviews, what still works and what has changed
SEO explained with the depth it deserves: Google's evolution from the PageRank algorithm patented in 1998, the major historical updates (Panda 2011, Penguin 2012, Hummingbird 2013, RankBrain 2015, BERT 2019, MUM 2021, Helpful Content 2022, AI Overviews 2024), the E-E-A-T framework, Core Web Vitals, the reality of SEO in the era of generative AI, and the durable principles vs. what changes.
How many words to write SEO articles?
Find out how many words to write in an SEO article based on search intent and content type, with recommended ranges and practical examples.
How long does a blog take to rank with SEO: the honest answer depends on two variables
How long a blog really takes to rank with SEO based on domain authority and keyword difficulty, what to do during the waiting months, and why most blogs never rank for reasons that have nothing to do with time.
H1, H2, H3 heading hierarchy for SEO
Heading hierarchy with a technical foundation: HTML5, sectioning, WCAG accessibility, what Google says, and how it affects featured snippets, AI Overviews, and screen readers.