From brief to moodboard with your reference library
Usage example
Find textures, photographs and references that fit a brief, then prepare a visual direction to discuss with your client.
A café sends you a brief: a warm identity, textured paper and close-up photography. You already have references that could fit. Bring them together to choose a visual direction.
Search from the brief
In your Polimake library, try “cream paper with grain”, “café interior with light wood” or “packaging with large typography”. Review the images and separate references for colour, composition and finish. A reference can explain an idea even when it will not appear in the finished design.
Build the proposal
Take your selection into your design tool and assemble two directions: one based on photography, another on textures and typography. Add a note explaining what each reference contributes. With an assistant connected to Polimake, you can ask for candidates for each direction; you choose which ones support the proposal.
Result
A moodboard to discuss with the client and a selection of resources to begin designing. Keep the source and licence of any material you intend to include in the final piece.
After the moodboard, try making a new piece from a previous campaign.