CMO Podcast
Unfiltered conversations with CMOs, creative directors, and agency founders about how a creative team is really run at scale. No keynote posturing, no empty frameworks — what actually happens when you close the office door.
What we talk about (and what we don't)
Real creative operations: how they plan content, where the workflow breaks, how they manage outside agencies, which metrics they track, what they cut and what they keep. We don't talk about “trends” or “the importance of storytelling” — we talk about what it costs and what works.
Short, dense, edited episodes
Between 30 and 45 minutes. Edited down to what matters — no fifteen-minute intros or filler questions. If you're asking a CMO for an hour of their time, you don't spend it on “tell me about your career.”
What we usually end up digging into
Each episode centers on a specific operation the guest runs. These are the threads that come up most often.
How to scale the team without breaking it
When to hire in-house, when to use an agency, when to go freelance. Which roles emerge as you grow from 5 to 20 people in creative. What you lose and what you gain by outsourcing production.
Relationships with clients and internal stakeholders
How to handle client feedback without losing your judgment. How to defend the brand book when sales asks for “just a quick tweak.” Healthy approvals vs. constant friction.
Stack, metrics, and creative ROI
Which tools work at each size, which metrics matter (and which are vanity), and how to defend the creative budget to a CFO who only understands performance.
Who we're looking for as guests
CMOs, VPs of marketing, creative directors, agency founders, in-house creative leads — people with real responsibility over a creative team or over a company's content output. You don't have to be famous; you just need something concrete to share about how you operate.
What happens when you apply
If you're a fit for the editorial line, we'll reach out for a 20-minute pre-production call to align on the topic and the key points. The recording is remote, a single session, with no rigid script — just a few guiding questions. We handle the editing; you review it before it goes live.
Launching soon
The podcast kicks off in the coming months. If you'd like to be one of the first guests — or simply want to be notified when we publish the first episode — leave us your email below. We'll only reach out when there's something real to listen to.
Coming soon
Want to appear on the podcast? Tell us who you are and why you'd like to take part.