Templates and brand in Polimake Desktop

Every project on your computer has its own brand and template catalog. The brand is the colours, typefaces and texts that describe what your brand is like. Templates are base designs the AI picks and fills in when you ask it for an image, always with your brand applied.

Open the brand and templates

1. Open Projects and go into a project on your computer.
2. In the project menu, choose Brand and templates.

At the top you have two tabs: Templates, with the number of templates next to it, and Brand.

Templates

Templates download on their own when you're online. If the project doesn't have any yet, a note explains this. To check for new templates, click Check for new templates: the note changes to Catalog updated or Already up to date.

To find a template:

• Use Search templates to search by name.
• Filter by family in Which templates to show: All, From the brand, Editorial, Editorial story, General, LinkedIn, News or Stories.

Open a template to see its details:

• Its family, its format and its size in pixels.
• What the AI fills in: the template's slots. Each one is a photo or a text with an approximate number of lines and characters, and some are optional.
• Versions: the Original and its colour and layout variants, such as Dark, In colour or Mirrored.

Templates aren't applied by hand. When you ask the AI for an image, it picks the template that fits best, fills its slots with your material and composes it with your brand's colours and typefaces.

Save your own templates

When you like a piece, ask the AI to save it as a template. It will appear first in the list, in the From the brand family, and the AI will start from it next time.

From the brand templates are the only ones you can delete: open the template, click Delete… and confirm with Delete the template.

The brand

The Brand tab has three sections. If the project has no brand yet, you'll see starter colours and typefaces that the AI uses until you change them.

Colours

Each colour has a role: Background, Alternate background, Dark background, Text, Text on dark, Accent and Secondary. Change the ones you want and click Save.

Typefaces

Pick one typeface for Headlines and another for Text. The AI uses them when it composes templates.

Texts

This is where you write what your brand is like, in files that live in the project folder:

• Brand (marca.md): who you are, how you speak, what you talk about.
• Decisions (decisiones.md): what you've already decided and don't want to repeat.
• Advanced (marca.json): the identity as data.

Choose the text, edit it and click Save. Other texts… opens other texts in the project folder.

The brand on the canvas

When you open a design from a project with a brand, the canvas shows the Brand tab:

1. Select one or more elements.
2. Click a brand colour to apply it. With nothing selected, that colour becomes the one for whatever you create next.
3. Click a logo version (Logo, Black or White) to insert it on the page.

The rest of the canvas is covered in designing in Desktop.

Frequently asked questions

Can I pick a design's template myself?

Not directly. Describe what you want and the AI picks the template that fits best. If you like a piece, ask it to save it as a template so it starts from it next time.

Why can't I delete a template?

Only templates in the From the brand family can be deleted, the ones saved from your pieces. Catalog templates come with Polimake.

Where are the brand texts stored?

In the project folder, as marca.md, decisiones.md and marca.json. You can edit them from Brand and templates or with any text editor.

Do brand changes affect designs I already made?

New colours and typefaces are used in what the AI composes from now on. The designs you already have don't change on their own.