Marketing templates
Start with a structure. Make it yours. Guides and templates for your next piece of content.
Social media
Instagram feed post template, with examples
Complete and detailed template for creating successful Instagram Feed posts. Includes structure, copywriting, technical specifications, hashtag strategy, and annotated examples.
View templateInstagram Stories template: sequences of 3 to 5 stories
Complete template for creating successful Instagram Stories sequences. Includes a 3-5 slide structure, full scripts, strategic use of stickers, and examples with detailed analysis.
View templateReels and TikTok script: a second-by-second template with examples
Complete second-by-second script for creating viral Instagram Reels and TikTok videos. Includes hook, development, climax, and CTA structure, with examples and algorithm analysis.
View templateYouTube video script template, with a complete example
A two-column script template —picture and sound— for five to fifteen-minute YouTube videos: structure, how many words fit in a minute and an example written from start to finish.
View templateVertical video storyboard template: Reels, TikTok and Shorts
Six 9:16 panels to plan a short video before you shoot it, with a finished 30-second reel as an example. Free to download and edit in Excalidraw or the Polimake desktop app.
View templateInstagram carousel template: seven slides people save
A seven-slide carousel structure, with what goes on each slide, a complete example and an editable 4:5 (1080 × 1350) template to download free.
View templateLinkedIn post template people read to the end
Complete template for creating successful professional posts on LinkedIn. Includes copywriting structure, best practices, algorithm analysis, and examples with engagement data.
View template
Email marketing
Planning and strategy
Weekly editorial calendar template (Excel and Google Sheets)
Complete weekly editorial calendar template for social media content. Includes structure by platform, format balance, production workflow, and a complete example of one week.
View templateMonthly content strategy template
Complete template for creating effective monthly content strategies. Includes methodology, audience analysis, topic mapping, a full editorial calendar, and a example with 20+ pieces of content.
View templateProduct launch plan template, step by step
Complete product launch plan with an 8-week timeline. Includes pre-launch strategy, Day 0, and post-launch, with a complete real-world example and a detailed budget.
View template
Production and analysis
Content creator brief template
A short copyable template for agreeing on objectives, deliverables, source material, approval, rights, budget, and dates.
View templateCampaign analysis template: results, lessons and the next cycle
A practical template for closing a campaign with verifiable data, explaining results to whoever signs off (a client, leadership or your own team), and turning lessons into decisions for the next cycle.
View template