Annual Content Marketing Budget Calculator
Plan your annual content budget by channel. Set frequency and average cost per piece to get the split, the monthly total and the % of revenue.
The 50/50 rule
Producing content without a distribution budget is like shooting an ad and not buying media. A useful rule: if you spend €1,000 a month on production, set aside at least €500 more for distribution (ads, partnerships, technical SEO, tools, syndication). Without distribution, the only people who see your work are your own team.
When to cut, and where
When the time comes to cut (it always does), don’t cut evenly across every channel. Measure CAC per channel and kill the two worst. That usually frees up 30–40% of the budget with no real loss of pipeline.