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Creative Team Size Calculator (FTE)

How many people you need for your volume. Combine assets per month, hours per asset and real availability to get the FTE you need and your current gap.

Your volume

Why teams come up short

The intuitive math is “hours needed divided by 160 h a month”. It breaks in two places: those 160 hours don’t exist (meetings, context switching, vacation), and the management hours are missing. Once you apply both realistic factors, most teams discover they’re running at 110%–130% utilization. That isn’t efficiency: it’s scheduled burnout.

In-house vs freelance vs agency

  • In-house: the lowest fixed cost once you have 0.7 FTE of steady workload.
  • Freelance: flexible, no commitment. Good for peaks and specialist skills.
  • Agency: expensive per hour, cheap if you need to coordinate 4–5 different roles on the same project.

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