Creating a project in Studio

A Studio project brings together everything for a brand, a campaign or a social account: its pieces, its files, its brand and its workflow. Creating one takes three steps, and almost everything can be changed later in the settings.

You need to be able to create projects in the space where you'll save it.

Start

1. Click New project on the home screen or in the Choose project switcher in the top bar.
2. Check the space it will be created in. If it's not the right one, use Change space.

The wizard has three steps: Views, Basics and Style & brand. Go back with Back and forward with Continue.

Step 1: Views

Choose how you want to see the project. You can turn on one, two or all three:

• Folders: by topic, campaign or delivery.
• Calendar: every piece on its day.
• Board: by status (idea, in progress, done).

On the right you'll see a preview of the project with the views you chose.

Step 2: Basics

1. Enter the Project name.
2. In What it is, add one sentence about the project. It helps your team, and any AI tools you connect, understand what it's about.
3. Choose where files are saved: in a New library or in a library you already have. All of the pieces' files go to that cloud library.
4. In References, paste links that give context: a website or an Instagram or TikTok profile. Click Add for each one. You can also mark other libraries of yours as references.

Step 3: Style & brand

1. In Brand, choose an existing brand kit or create one with New.
2. In Type, pick the typeface for text.
3. Click + Logo to upload the logo.

The preview shows how your pieces' text will look. If you'd rather set the brand later, click Not now.

Finish

Click Create project. Studio prepares the file library, the views and the style. If the project is created but the style couldn't be saved, you'll see a notice: you can finish it in Settings › Brand.

Project settings

Open the settings with the gear in the project header. They're split into sections:

Section	What it holds
General	Project name and Opening view.
Team	Who has access and with which role.
Files	The project's file library and AI media analysis.
Brand	Brand kits: identity, brief, voice and tone, memory.
Formats	The content types the project uses.
Workflow	The statuses each piece goes through, and tags.
Publishing	Connected networks and Publishing hours.
Advanced	Duplicate, Move all content, Archive and Delete.

Only the owner can use the Advanced actions. Any editor can change the other sections. See roles and permissions.

Frequently asked questions

Can I choose which view the project opens in?

Yes. In Settings › General, change Opening view. It applies to the whole team.

What happens if I choose an existing library?

The pieces' files are saved in that cloud library, alongside what it already had. This is useful when several projects share material.

Do I have to set up the brand?

No. Click Not now in the last step and add it whenever you like from Settings › Brand.

Who can archive or delete a project?

Only the owner, from the Advanced section of the settings.