World Day for Safety and Health at Work

World Day for Safety and Health at Work is celebrated on April 28 and has been promoted by the International Labour Organization (ILO) since 2003. It's a relevant date for companies, HR teams, prevention, industry, education, and internal communication. It allows you to talk about well-being, risks, culture, and responsibility without the message sounding like a forced campaign, because the observance has international legitimacy.

It shouldn't be treated as a decorative observance. The audience expects useful content: tips, protocols, lessons learned, data, commitments, or real stories. An empty congratulatory message, with no internal commitment behind it, usually has the opposite effect to the one intended and damages the credibility of the people function.

Why it matters for a brand

Communicating about safety and health serves two purposes: it reinforces internal culture (employees see that the company takes seriously the issues affecting their day-to-day) and projects a coherent image outward (customers, suppliers, and candidates). In sectors with obvious physical risk (industry, construction, logistics, hospitality), the date is almost mandatory; in offices, the angle usually shifts toward mental health, ergonomics, digital disconnection, or work-life balance.

Content ideas

• Safety checklist.
• Internal video of best practices.
• Interview with prevention managers.
• Infographic on common risks.
• Culture-of-care campaign.
• Annual data: incidents prevented, training sessions held, process improvements.
• The story of a specific change that improved safety or well-being.

How to plan it

The most effective content combines a public message with internal action. Outward, an article or short video explains what the company does in prevention and well-being. Inward, that same message translates into operational pieces: visual reminders, brief training, downloadable resources, or an open channel for suggestions.

It's worth reviewing in advance which stakeholders need to approve the piece (legal, HR, prevention, leadership) and which communication channels will be used: intranet, email, corporate social media, physical noticeboards, or screens on the shop floor. Because the date touches sensitive topics, tone matters as much as content: how to structure a message with clarity and empathy keeps the campaign from sounding like filler.

At Polimake, Studio helps coordinate reviews and owners; Media produces videos, internal pieces, or visual material and stores approved versions to reuse in future campaigns.

The most useful piece is usually concrete: a rule explained, a recent improvement, a visual protocol, or a story that shows real impact. In internal communication, clarity beats solemnity when it helps people act better.