Build: integrate Polimake
Overview for developers who want to integrate Polimake, understand its API, and connect semantic search, AI analysis, and creative workflows.
API Authentication
How to authenticate requests against the Polimake API using API keys and Authorization headers.
Media objects
Base data model for representing images, videos, documents, and other assets within the Polimake API.
Search API
Preview reference for Polimake's semantic search API to find creative assets using natural language.
Webhooks
Planned webhook events to react to uploads, AI analysis, status changes, and approvals within Polimake.

Google Analytics 4 for agencies: client measurement and reporting without overcomplicating it
Google Analytics 4 for creative agencies: how to set it up and build your clients' reporting without overcomplicating it, with its history and the most common mistakes.

Shooting in 4K: a storage, versioning, and asset-archiving decision
Shooting in 4K is an operational decision: how much storage it demands, how to version one take for multiple channels, and how to archive masters for reuse, not just a matter of quality.
Create your account and set up your profile
Step-by-step guide to creating your Polimake account, signing in, and setting up your profile so you can start using the platform.

Newsjacking: why the famous cases mislead and when reacting is actually worth it
What newsjacking really is, why most attempts fail, how it differs from the tent-pole effect, when reacting is worth it, and how to avoid the mistakes that damage your reputation faster than any campaign.
Content marketing for agencies: from the history of content to a strategy that sells
Content marketing for agencies and marketing teams: from the real history of content (John Deere's The Furrow in 1895, the Michelin Guide, Joe Pulizzi and the Content Marketing Institute) to building a content strategy that sells for your clients in the age of saturation.
Gallery view: Standard vs. Masonry
Learn the differences between the Standard and Masonry views in Polimake. Choose the view that best fits the way you work.

A protocol for negative comments and insight for brand teams
A protocol to classify and respond to negative comments by type and turn that feedback into actionable insight for brand and content teams.

How to organize client communication without losing feedback
A practical system for agencies and freelancers to capture client decisions, changes, and approvals without relying on scattered chats.
Reusing Instagram UGC: rights, archiving, and the DAM workflow
How to reuse Instagram stories and UGC without legal trouble: copyright, GDPR, permissions, archiving, and the DAM workflow professional teams rely on.
Illustration of the day: using visual series in your editorial calendar
How to plan and produce daily illustration series as a coherent visual system within your editorial calendar and across every channel.
Mere-exposure effect: frequency and brand recall in campaigns
For agencies and creatives: how to use the mere-exposure effect and frequency to build your clients' brand recall without oversaturating campaigns.
Semantic search: find images by content with AI
Discover the power of semantic search in Polimake. Find images by typing natural descriptions, without needing to remember file names.
The video editor in marketing projects: role, deliverables, and how to hire one
For agencies and freelancers: what a video editor does on a marketing project, what deliverables they produce, and what you need to give them to hire one well.
PEST analysis for agencies: scan the client's environment without it ending up as a slide
How an agency uses PEST (and PESTEL) analysis to scan a client's environment and turn it into a radar that changes decisions, not a report no one reads.
Complete Template: Weekly Editorial Calendar
Complete weekly editorial calendar template for social media content. Includes structure by platform, format balance, production workflow, and a complete real example of one week.
Define the target in every creative brief: an actionable audience per piece
How to define each piece's target in the creative brief so it's actionable, and why a generic target produces generic pieces that don't convert.
Prospecting for agencies and freelancers: how to land potential clients consistently
A practical guide to prospecting for agencies and freelancers: how to identify, research, qualify, and reach out to potential clients in a measurable, steady way.
Complete Template: Professional Post for LinkedIn
Complete template for creating successful professional posts on LinkedIn. Includes copywriting structure, best practices, algorithm analysis, and real examples with engagement data.
Remote video production: kits, raw footage, proxies, and finding material
An operational workflow for directing video remotely, receiving complete footage, creating proxies, reviewing versions, and finding material later.
More publications
- Cascade content: how to multiply assets from one anchor piece
- Complete Template: Product Launch Plan
- Campaign analysis template for agencies
- Research techniques for agencies: pick the right method for each client question
- Content creator brief template
- The shreditor: the hybrid video profile agencies and brands hire
- Content as infrastructure: producing for today's consumer's buying journey
- Up-selling for agencies: design upsell campaigns and expand your services
- From vertical to horizontal: adapt a video to all your client's channels
- Complete Template: Monthly Content Strategy
- Managing domains as a brand asset
- Complete Template: Newsletter for Email Marketing
- Complete Template: Script for Reels and TikTok
- Managing raster and vector images: formats, versions, and brand assets
- Complete Template: Instagram Stories (3-5 Slides)
- Advocacy marketing: how to activate recommendations for your clients
- Complete Template: Post for Instagram Feed
- Run and gun: agile video production for marketing teams and agencies
- Brand consistency at scale: Primal Branding in creative production
- B-roll and B-cam in brand video production: how to use them in client projects
- Types of negotiation for freelancers and agencies: close better deals with clients
- How to offer podcast production as a service to your clients
- Frames and timecode: how to give precise video feedback
- Marketplace strategy for agencies: advise a client on whether to sell on Amazon
- Producing content per segment at scale without ballooning costs
- Color correction at scale: LUTs, presets, and approval for brand consistency
- Accessibility in creative operations: build it into content production
- Boards: Organize your content on visual canvases
- How to organize and version your Adobe Illustrator files
- Finding similar images: search by similarity
- FAQ pages that convert and rank: a guide for content teams
- Deleting files and folders: cleaning up your library
- Producing food photography at scale: sessions that feed menu, web, and social
- Call to action for agencies: write CTAs that convert in your clients' campaigns
- How to write a video brief production can actually quote
- Google Business Profile multi-location: how to maintain local listings at scale with consistent branding
- Video production flow: 8 phases with approval points
- Organic post vs. ad: when to use each in client accounts
- Basic navigation: understanding the interface
- Video pre-production workflow: planning and approvals
- International DNA Day: content ideas for your editorial calendar
- Which creative processes to systematize (and which not): algorithmic thinking in creative operations
- Brand storytelling: building stories that connect for your clients
- Studio: Professional visual design editor
- YouTube Analytics for managing your client's brand channel
- The TV commercial: how your agency produces ads that sell for brands
- Filming commercials for clients: a production guide for teams and agencies
- Why video production runs late and how to recover the schedule
- Content for lead nurturing: how to produce sequences with a brand system
- World Intellectual Property Day: content ideas for brands
- Image export system: consistent PNG, JPG, and WebP across your brand
- Social listening for teams: turn social feedback into actionable input
- Company profile as a brand asset: a single source and consistent versions per channel
- Readability and SEO for Agencies: Write Content People and Google Both Love
- Influencer marketing metrics: how to read them before and after a campaign
- Managing a brand domain portfolio
- Adprosumer and UGC: how brands activate consumers who create content
- Organic reach: how to improve it in the accounts you manage
- Aesthetic-usability: why good design improves how clients are perceived
- How long does it take to produce a video? A guide to budgeting and planning client projects
- Types of digital marketing: the map of disciplines an agency can offer its clients
- How to scale content production without losing quality or consistency
- How long social results take: managing client expectations
- Chernobyl Day: how to handle it in brand content
- Sound design for brand video: how it elevates your client productions
- Bounce rate: how to interpret it to diagnose your campaign landing pages
- Momentary vs. scheduled content: when to publish now and when to plan
- The PESO model for agencies: combine paid, earned, and owned media across your clients
- How to choose and manage an audiovisual production company
- Re-analyzing images: improving the automatic analysis
- Native advertising: how to plan native campaigns for clients
- Content specifications for Google Business Profile: a checklist for agencies
- Content SEO: real timelines and coordinating the editorial calendar
- YouTube privacy: how to share videos in review with clients
- Content engagement metrics: what to measure and how it feeds your creative production
- Media agency: what it manages and when to collaborate with one
- How to design viral content for brands: from STEPPS to TikTok
- Brand archetypes: how to use them to build a client's identity
- Customer research that feeds creative production (questionnaires and surveys)
- LTV (Lifetime Value): use customer value to plan your clients' campaigns
- Star Wars Day (May 4): how to plan the brand campaign
- Managing UGC assets and usage rights for clients
- Where to shoot a client's corporate video: location criteria
- Detail view: complete information about an image
- Production services: what to hire when a campaign shoot needs it
- B2B: what it means and why its marketing is different
- What is Polimake Studio? The workflow connected to the DAM
- D2C marketing: how agencies build direct-to-consumer brands
- Product launch: coordinating NPD with content operations
- Video length by channel: plan a master and cuts instead of copying rules
- How to present and defend your creative work to a client
- What is a brand guide
- Cohort analysis for marketing: measure your clients' retention
- Google Business Profile for local clients: an agency guide
- How to record video interviews for brand content
- Best times to post: how to plan your clients' content calendar
- Market segmentation for agencies: audiences that guide the creative
- Affiliate marketing for agencies: building and running client partner programs
- Audio mixing for brand video: delivering productions with professional sound
- How to manage brand logos and vector assets (without blurry logos)
- Mockup approval: how to validate design before producing
- Shooting in 4K to reuse: the operational call on archive and channel versions
- International Mother Earth Day: meaningful content ideas
- Foley in brand video: when room sound elevates a client production
- Exit rate in GA4: how to read it in your clients' reports (without confusing it with bounce)
- The GTD method for creative freelancers: don't drown in work across multiple clients
- How to systematize video subtitling in your production flow
- How to organize a video production day: an operational guide for teams
- The scope-time-cost trilemma in creative and content projects
- Brand social presence: when it pays off and how to sustain content
- What a digital asset is and why it matters in a company
- SEO article length: how many words your clients' content needs
- Twitter/X images: manage them as campaign assets (library and approval)
- Organizing with folders: hierarchical structure
- Storyflow: how to structure the narrative of a brand video
- Workers' Day: content ideas for your clients' calendar
- The Market Research Process for Creative Agencies
- Copyright on YouTube: managing rights for your clients' video
- Applying 80/20 to content production and creative operations
- Positioning map: how to position your clients' brands
- Integrations and automation for content operations
- The marketing mix (4 Ps): how agencies build a client's strategy
- Corporate design and brand guide: keeping a consistent brand across all channels
- What an embed is and how to manage it for client content
- CPC for agencies: how to control cost per click on your clients' campaigns
- Graphic Design for Brands: What Agencies and Freelancers Deliver
- Producing video marketing at scale: systematize the flow, reuse assets
- What makes a communications agency great (and how to build yours)
- Net art and interactive campaigns: what an agency should deliver
- Phases of a simple animation: a production flow for clients
- Biophilia in design: nature applied to a client's brand, web, and spaces
- How to avoid flickering in your brand videos
- Video post-production for brands: stages and deliverables on client projects
- Cloud storage vs DAM: the difference for creative teams
- How to offer inbound marketing services: a guide for agencies and freelancers
- Producing direct-response creatives at scale without breaking brand consistency
- MP4 or MOV: what to deliver at each project stage
- Lean mindset: validate campaigns and creative ideas before investing
- MOFU content: which pieces an agency produces for the consideration stage
- Long tail strategy for agencies: capturing niche demand with content and SEO
- Why growing with bots ruins your client's brand (and how to protect it)
- How to sell a client a corporate video (and why most of them fail)
- International Day of Multilateralism and Diplomacy for Peace: content ideas
- Video bitrate standards by channel: how to unify exporting across a team
- Allocating budget between audio and video per piece: a planning decision
- Creative agency vs. in-house: models, services, and creative coordination
- How to choose the right social networks for each brand or client
- Lead scoring and content: how to produce material for every funnel band
- Presentations that win clients: deck design for agencies and freelancers
- Smarketing: aligning sales and marketing without it turning into a cold war
- World Book Day: content ideas and rights management for brands
- Managing raw footage and original files: organization, backup, and archiving at scale
- Checklist for publishing brand videos on YouTube
- How much it costs to maintain a website per year
- H1-H3 heading hierarchy: structure your clients' content for SEO
- Video FPS: how to specify them in the brief and delivery
- Overlays and motion templates: brand consistency across formats
- What a workflow is: the concept that holds up any creative team
- Content marketing: how to plan a strategy for clients
- Video delivery and archiving: masters, formats, and naming for reuse
- SEO in 2026 for agencies: what still works to rank your clients
- Baby-faced shapes: how to use them in logos, packaging, and characters
- Content management: Create, edit, and organize your posts
- Consumer protection for agencies: what your team must know before launching a campaign
- Design Thinking for Agencies: Innovation for Your Clients' Challenges
- How to organize Adobe Creative Cloud assets across a team
- Brand Guardian: what it is and why it matters today
- Sales pitch for freelancers and agencies: how to sell creative services
- Sound effects (SFX) for brand video: how to use them
- International Jazz Day: content ideas for your marketing calendar
- Managing projects: edit, delete, and organize
- Video review and approval workflow at the rough cut stage
- Attractiveness bias: how it shapes brand design and creative work
- Creative changes in video: what they are and how to manage them
- Basic search: finding files by name
- Competitive analysis for agencies: audit a client's competition before you create
- Camera lenses: how to document a visual decision
- Creative deliverables: how to define and manage them without rework
- SEM for agencies: running paid search campaigns for clients
- Your first project: create and organize your library
- Advanced AI search: reasoned search
- How to spot (and avoid) a bad graphic designer when hiring for your brand
- Commercial research for agencies: ground your clients' strategy in data
- Quick-start guide: First steps in Polimake Studio
- The tent-pole effect: the difference between planning your year and reacting to every holiday
- BOFU content for agencies: the assets that close your client's sales
- 360° video: when and how to use it in brand campaigns
- Producing content per target segment at scale (actionable targeting)
- Cross-selling for ecommerce marketing: tactics and creative that raise average order value
- Asset and access security for creative teams and agencies
- Memes for brands: how to produce them without losing context
- Video recipes: producing video content for food brands
- Gimbal or Steadicam: how to plan moving shots
- World Day for Safety and Health at Work: content ideas and internal comms
- Revenue forecasting for agencies and freelancers: project your pipeline without inventing it
- How creative operations shape your CAC (and how to reduce it by system)
- What to post for your clients: ideas and criteria for agency social media
- Producing social video at scale: patterns that work and how to sustain volume
- Marketing strategy: what it includes and how to organize it
- The CMO and creative operations: what to decide, measure, and coordinate
- Managing creative projects with a WBS: scope, deliverables, and owners
- AI Analysis: automatic tags and descriptions
- Followers vs. engagement: which social metrics to promise clients
- Applied color theory for brand identity and campaigns
- The video uses that move results: a guide for marketing teams and agencies
- Calendar: Visualize and plan your content
- Knowledge base, documentation, forum, and post: differences and when to use each
- SWOT analysis for agencies: use it in your clients' strategy
- How to structure marketing messages that convert (an agency guide)
- Chatbot: what it is and when to use it (without frustrating the user)
- Multiple selection: working with several files at once
- How to reuse and adapt content per platform without duplicating work
- Out-of-home (OOH and DOOH): an agency guide to street campaigns
- Sampling: validate client audiences without surveying everyone
- Demarketing for agencies: help a brand decide who not to sell to
- How to keep a consistent brand message across all channels
- How to reduce the cost of producing video with asset management
- Persuasive communication for brands: rhetoric for campaign messages
- 8K video for agencies: when to shoot it and how to manage it
- Keyboard shortcuts and productivity tips
- Which type of designer to hire: disciplines for brands and agencies
- Managing renders in production: queues, export presets, and archiving
- Digital Marketing for Teams and Agencies: What It Really Covers and How It's Executed
- How to use legacy SD video in current campaigns
- Assembly version: what it is and why it matters when reviewing video with clients
- Time blocking for freelancers and agencies: protect your creative time across so many clients
- Advanced Drag & Drop: move and organize visually
- How to Build a Media Plan for Your Clients: An Agency Guide
- CRM for agencies and freelancers: manage clients and opportunities without losing track
- Google Trends for trend research in agencies: content and campaigns backed by data
- How to balance TOFU, MOFU, and BOFU content production
- SEO for agencies: what to sell your clients and how to prove results
- Resolution and file versions in production: masters, working files, and exports
- How to measure ROI and KPIs on social media to report to clients
- Welcome to Media: your smart image library
- Workflows and statuses: Customize your workflows
- How to create video intros that hold a brand's audience
- Voiceover: how to write narration scripts for brand videos
- Frequently Asked Questions (FAQ)
- Verbal and non-verbal code: build brand messages that truly communicate
- Posting frequency on social media: a guide to managing clients in 2026
- Invitations: Share access with public tokens
- Creative stack: editing, DAM, automation, and AI without tool overload
- Depth of field in brand photo and video: directing the eye in your productions
- How to align all your brand content around the core benefit
- Brand identity: a style guide and asset library to stay consistent
- Brand mini-documentary: when to use it in your content strategy
- Working as a team: adding collaborators to projects
- Marketing ROI: how to prove to your clients that campaigns pay off
- Gamification in marketing: how to apply it in client campaigns
- The AIDA technique for agencies: structure copy and campaigns that convert
- Marketing for SMEs: how agencies and freelancers serve small business
- Uploading images: methods and best practices
- CMO Podcast 01: why marketing needs content operations
- Referral marketing for agencies and freelancers: turn clients into your best channel
- Brand Communication Strategy: An Agency's Approach to Each Client
- Video thumbnails for brands: covers that raise CTR on your client's channels
- Keyword research: a guide for SEO agencies and freelancers
- KOL (Key Opinion Leader): how to bring them into client influence campaigns
- Above the fold: how to approve a landing page's first screen
- Content operations to grow on social media
- Shreditor: when it's worth an agency hiring someone who shoots and edits
- Projects and teams: Collaborate efficiently
- How to Offer Food Photography Services as a Freelancer
- How to master your presentations and pitches to clients
- World Design Day: content ideas for brands and studios
- Cultural marketing: connecting client brands with their audience
- How to sustain a brand YouTube channel: content operations
- Commercial planning for agencies: land the client's strategy in a plan
- Chunking: structure content and copy that lands on the first read
- Advertising campaign: from Volkswagen's Think Small (1959) to the integrated digital era of 2026, the real phases, and why most campaigns fail at the brief
- Motion graphics for marketing: when to use them in your clients' video production
- Stakeholder management for agencies: handle everyone involved in a creative project
- Persuasion in marketing: principles for stronger copy and campaigns
- Lower thirds for brand video: title cards that reinforce identity in every production
- Animation for marketing video: types and when to use it in client projects
- Empathy map: how to use it without ending up inventing your customer
- Early adopters and launch strategy: applying Rogers and Moore to your clients' campaigns
- H.264 or H.265: choosing a codec for review and delivery
