Blog Post ROI Calculator (SEO)
The real payback of an SEO article. Enter cost, organic traffic, conversion and customer value to get the months to break even and the cumulative 24-month ROI.
The usual mistake
Most content teams measure the number of articles published. It’s a poor indicator. What matters is how many of those articles pay back their cost, and when. This calculator applies a realistic curve: traffic doesn’t arrive in month 1, it builds up as the article ranks. If you model it as flat, you’re fooling yourself.
When an article doesn’t pay off
- • A low-volume keyword (<200 searches/month) with low commercial intent.
- • Lead conversion below 0.5% (no clear CTA, or purely informational content).
- • A very low order value if you sell one-off (it doesn’t cover the production cost).
- • A cluster without a pillar: standalone articles that don’t link to each other carry less SEO weight and convert worse.
How to raise ROI without writing more
Repurposing is cheaper than producing. An article that works becomes a newsletter, a thread, a video, slides for your SDRs and a product FAQ. If one piece lives in five formats, the cost per channel drops to a fifth without losing SEO signal.