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Content Conversion Funnel Calculator

From traffic to customer, step by step. Enter your conversion rate at each stage and your close rate to see the traffic and pieces you need for your monthly goal.

Goal and rates

Why the funnel almost always breaks

The usual trap: teams that multiply content production without touching the conversion rates in between. If your SQL-to-customer close rate is 5%, doubling traffic gets you twice the sales calls and no extra customers. Before producing more, fix the weakest rate in the funnel.

What to do about each bottleneck

  • Low visit-to-lead CTR (<1%): review the CTA, the lead magnet and the form. Shorten the form.
  • Low MQL→SQL: your MQL definition is too loose. Tighten qualification.
  • Low SQL→customer: a fit problem (you attract the wrong people), a pricing problem, or an objection-handling problem.
  • Low traffic per piece: your SEO isn’t working. Clusters + authority + intent.

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