Content management: Create, edit, and organize your posts

Content management is the heart of Polimake Studio. This guide will teach you everything you need to know to create, edit, organize, and manage your content efficiently, from initial creation to publication.

Create content

Creating content in Polimake Studio is a simple yet powerful process. You can create content from different places in the platform depending on your workflow.

From the content page

1. Navigate to "Content" in the sidebar
2. Click "New content" or the "+" button at the top
3. Select the content type you want to create
4. Fill in the basic information:
   • Title or description: Identify your content
   • Publish date: When you plan to publish it
   • Project: Select the project it belongs to
   • Initial status: Usually "Draft" to start
5. Click "Create"

From the calendar

Creating from the calendar is ideal when you already know the exact date:

1. Go to the calendar and navigate to the desired date
2. Click the date or the day's area
3. Select "Create content" in the context menu
4. Follow the same process of selecting a type and filling in the information

Available content types

Polimake Studio supports different content types, each optimized for its specific format:

Story (9:16)

Stories are vertical content designed for Instagram Stories, Facebook Stories, etc.

• Format: 9:16 (vertical)
• Typical use: Ephemeral content, promotions, behind-the-scenes
• Duration: Generally 15 seconds per slide
• Features: You can create multiple slides for a complete story

Practical example: A clothing brand creates a 3-slide story showing a new product from different angles, with overlaid text and calls to action.

Reel (9:16)

Reels are vertical videos for Instagram Reels, TikTok, etc.

• Format: 9:16 (vertical)
• Typical use: Short-form video content, trends, quick tutorials
• Duration: Up to 90 seconds (depending on the platform)
• Features: Optimized for engagement and discovery

Practical example: A chef creates a 30-second reel showing how to make a quick recipe, with trending music and overlaid text.

Video 16:9 (Horizontal)

Horizontal videos are for YouTube, Facebook, LinkedIn, etc.

• Format: 16:9 (horizontal)
• Typical use: Educational content, vlogs, ads, long-form content
• Duration: Variable (from 30 seconds to hours)
• Features: Ideal for content that requires more time and context

Practical example: A software company creates a 5-minute tutorial video explaining a new feature of their product, with screenshots and narration.

Image (4:5)

Images are static content for the Instagram feed, Facebook, etc.

• Format: 4:5 (vertical square)
• Typical use: Feed posts, infographics, static ads
• Features: Can include text, graphics, photos, etc.

Practical example: A life coach creates an image with an inspirational quote, using brand colors and consistent typography.

Edit existing content

Once content is created, you can edit it at any time. Click any content to open its details page.

Basic information

On the content details page you can edit:

• Title/Description: Change the content's name or description
• Publish date: Adjust when it will be published
• Content type: Change the type if necessary (with limitations)
• Project: Move the content to another project
• Status: Change the workflow status

Copy and text

• Content copy: Add or edit the text that will accompany the post
• Hashtags: Organize your hashtags here
• Mentions: Add mentions to other accounts if applicable

Associated design

• View design: If the content has a design created in Studio, you can view it here
• Open in Studio: Edit the design directly from here
• Associate design: Link an existing design or create a new one

Metadata and organization

• Thumbnail: Change the preview image
• Links: Add related links
• Tags: Organize with custom tags
• Versions: If you work with multiple versions of the same content

Workflow statuses

Statuses let you track where each piece of content is in your process. Polimake Studio has two main workflows:

Approval Workflow

This workflow tracks the review and approval process:

Draft

• When to use: Newly created content, still in development
• Who can change it: Anyone with write permission
• Next status: Usually "In Review"

In Review

• When to use: Content ready to be reviewed by the team
• Who can change it: Reviewers and editors
• Next status: Can go back to "Draft" or move forward to "Approved"

Approved

• When to use: Content that has passed all reviews
• Who can change it: Usually only administrators
• Next status: None (it's the final approval status)

Execution Workflow

This workflow tracks the publishing process:

To upload

• When to use: Approved content that hasn't been published yet
• Who can change it: The publishing team
• Next status: "Uploaded" once published

Uploaded

• When to use: Content that has already been published
• Who can change it: Usually only to mark as published
• Next status: None (final status)

Status transitions

Transitions define which statuses can follow others. For example:

• Draft → In Review: When the content is ready for review
• In Review → Draft: If it needs changes
• In Review → Approved: If it passes review
• Approved → To upload: When it's ready to publish
• To upload → Uploaded: Once published

Note: Workflows can be customized per project. See our workflows guide for more details.

Filters and search

When you manage a lot of content, filters and search become essential.

Available filters

You can filter content by:

• Content type: Story, Reel, Video 16:9, Image
• Approval status: Draft, In Review, Approved
• Execution status: To upload, Uploaded
• Project: Filter by a specific project
• Date range: Content within a specific period
• Creator: Who created the content
• Custom tags: If you use tags for organization

Search

Search lets you find content quickly:

• Text search: Searches in titles, descriptions, and copy
• Search by ID: If you know the specific content ID
• Combined search: Combine search with filters for precise results

Filter usage examples

Example 1: You want to see all the reels that are "In Review" in the "Summer Campaign" project

• Filter: Type = Reel, Status = In Review, Project = Summer Campaign

Example 2: You need to find content you have to publish this week

• Filter: Execution status = To upload, Date = This week

Example 3: You're looking for all stories that are approved but not published

• Filter: Type = Story, Approval status = Approved, Execution status = To upload

Practical examples by type

Create a Stories campaign

1. Create multiple stories (one per slide or concept)
2. Assign the same date or consecutive dates
3. Keep the copy consistent but varied
4. Use the same design or a coordinated design
5. Group them in a board to keep them organized

Plan a series of Reels

1. Create a board called "Reel Series: Quick Recipes"
2. Create multiple reels and associate them with the board
3. Schedule on alternating days to maintain consistency
4. Use consistent hashtags but varied
5. Keep the same visual style for brand recognition

Manage long-form video content

1. Create the content as Video 16:9
2. Add a detailed description with timestamps if applicable
3. Create an attractive thumbnail to increase clicks
4. Schedule at the optimal time for your audience
5. Prepare short versions (reels) to promote the long-form video

Best practices

Organization

• Use descriptive names: "Pasta Recipe Reel - Week 1" is better than "Reel 1"
• Group in boards: Organize related content in boards
• Use consistent tags: Define a tagging system and use it consistently
• Keep dates up to date: Update dates if your plans change

Workflow

• Respect the statuses: Don't skip statuses without reason
• Communicate changes: Use comments when you change important statuses
• Review regularly: Review content that's "In Review" regularly
• Mark as published: Update to "Uploaded" once published

Collaboration

• Leave comments: Communicate changes or requests through comments
• Keep the copy updated: If others edit, keep the copy in sync
• Coordinate dates: Make sure everyone is aligned on publish dates

Troubleshooting common issues

I can't change the content type
Some types can't be changed after creating the content if it already has an associated design. Create a new piece of content with the correct type.

The content doesn't appear in the calendar
Make sure it has a date assigned and that you're viewing the correct project. Also check the active filters.

I can't change the status
Make sure you have write permission and that the status transition is valid according to the configured workflow.

The filters don't work as I expect
Some filters may be in conflict. Clear all filters and apply them one at a time to identify the problem.

Conclusion

Content management in Polimake Studio is powerful yet intuitive. Start with the basics (create, edit, change statuses) and gradually incorporate advanced features (filters, boards, custom workflows) as you need them.

Remember that organization is key. Use descriptive names, group related content, and keep your workflows up to date. This will save you time and avoid confusion, especially when working as a team.

To dig deeper into specific features, see our guides on calendar, boards, and workflows.