Publishing to social media from Studio
Connect YouTube, Instagram, TikTok and LinkedIn to a Studio project and publish each piece whenever you decide with Publish now.
On this page
Studio publishes your pieces to YouTube, Instagram, TikTok and LinkedIn. You connect each network once per project and, from then on, you publish each piece whenever you want from the piece itself.
Publishing is always manual. Studio doesn't schedule posts: the calendar date is for planning, and moving a piece to "Programado/Publicado" doesn't send anything. A piece goes out when someone clicks Publish now.
Connect your accounts
You need to be an Editor on the project.
- Open Project settings with the gear in the project header.
- Go to Publishing. You'll see "Publishing connections".
- On the network's card, click Connect YouTube, Connect Instagram, Connect TikTok or Connect LinkedIn.
- Sign in to the network in the window that opens and accept the permissions.
When you're done, the card shows the connected account. From there you can:
- Change account, to connect a different account for that network.
- Disconnect, which removes the saved credentials.
On LinkedIn you choose whether to publish as your profile or as a company page, under Publish on LinkedIn as.
Some connections expire. The card warns you with "Access expires in N days" and, once it has expired, with "Access expired: reconnect". Connect the network again and you're set.
Publish a piece
- Open the piece.
- Click ⋯ (More options) in the header and choose Publish.
- In Publish content you'll see each channel as Connected or Not connected. Choose the channel.
- Check the File to be published. If the piece has a folder with several files, Studio asks you to pick one; click Choose file or Change to pick another one from the library.
- Adjust the network's options (see below).
- Click Publish now.
The post is Queued and starts right away. The original file and the piece's text are published.
Instagram options
Under Post format you choose:
- Post
- Reel
- Story: it publishes without a caption and disappears after 24 hours.
- Carousel: click Add files and pick 2 to 10 files. Use Move earlier and Move later to order them.
YouTube options
Under YouTube visibility you choose Public (the default), Unlisted or Private.
Follow the progress
While it publishes, a tray shows the stage of each post: Queued, Uploading, Processing on the channel, Published or Failed. If the channel takes a while to prepare the file, Studio retries on its own and tells you which attempt it's on.
The result is also recorded in the piece's Activity tab.
Limits worth knowing
- TikTok: video only. From Studio, the video uploads as private (only you can see it). Switch it to public in the TikTok app.
- YouTube: if a video ends up private even though you chose Public, that's a YouTube restriction on the connection. Change the visibility in YouTube Studio.
- LinkedIn: videos up to 500 MB and text up to 3,000 characters.
- Instagram: stories have no caption.
Publishing from a collaboration
If the piece comes from another project you collaborate with, you can publish it from your project's accounts: the same file and the same text go out. More in collaborating between projects.
Frequently asked questions
Does Studio publish automatically on the calendar date?
No. Studio doesn't schedule posts. A piece is published only when someone clicks Publish now.
Does approving a piece publish it?
No. Changing status, including moving to "Programado/Publicado", doesn't publish anything.
Why isn't my TikTok video public?
From Studio, TikTok receives the video as private. Open it in TikTok and change the visibility to public.
Can I publish a carousel on Instagram?
Yes. Choose Carousel under Post format and add 2 to 10 files in the order you want.