Frames and timecode: how to give precise video feedback

A frame is one image in a sequence

Video creates motion by displaying successive images. Each image is a frame. In production, that concept matters because it lets reviewers point to an exact instant instead of writing “change the bit after the logo.”

A frame reference alone is not enough. It must be connected to a timecode and the version under review.

Anatomy of a useful comment

Actionable feedback contains:

• version: V03_client;
• timecode: 00:01:12:08;
• scope: one frame, shot, or interval;
• observed problem: what fails the brief;
• requested change: expected outcome;
• owner or open decision.

Example: V03 · 00:01:12:08–00:01:15:02 · The title covers the product in portrait. Move it into the safe area and retain the approved brand size.

“I don't like this part” forces the editor to guess. “Make it more dynamic” does not identify the required change either.

Frame rate and timecode

The last timecode number represents frames and depends on the project's frame rate. Set 24, 25, 30, or another rate before editing, and do not mix exports at different rates without documenting them.

If the review player displays seconds only, attach a screenshot and describe the shot. For one- or two-frame faults—a flash, black cut, or late graphic—use a player that can move frame by frame.

An agency review workflow

1. The editor uploads an identified version.
2. Account management confirms that the link and brief belong to the correct client.
3. Reviewers comment on that version rather than local downloads.
4. Account management resolves contradictory requests before returning feedback.
5. Editing resolves each comment or records the decision.
6. The approved version remains marked and connected to its deliveries.

Polimake can provide the record for the asset, version, state, and project context. If review happens in another specialized tool, keep its link and the final decision beside the asset; do not split approval across email, chat, and filenames.

A still is not always an independent asset

Extracting a frame for a thumbnail creates a derivative. Record its source video and version, check its quality, and verify permissions for visible people. Approval as a thumbnail does not make every frame reusable photography.

To set the frame rate before production, see how to specify FPS for a project.