Content creator brief template
A short copyable template for agreeing on objectives, deliverables, source material, approval, rights, budget, and dates.
The team behind Polimake. We explore the intersection of technology, creativity, and automation.
Copy this template into your working tool and remove fields that do not apply. A brief should contain enough to produce the work while remaining short enough to read before starting.
Copyable template
1. Project
- Client or brand:
- Campaign:
- Owner:
- Brief date:
- Budget or range:
- Publication date:
2. Problem and objective
- What problem are we solving?
- What should change because of the content?
- Primary metric, if any:
- What this asset will not solve:
3. Audience
- Primary audience:
- What they already know:
- Their question, need, or objection:
- Desired next action:
4. Message
- One sentence to remember:
- Available proof or facts:
- Approved claims:
- Prohibited words or promises:
- Exact CTA:
5. Deliverables
| Asset | Quantity | Channel | Format/duration | Date |
|---|---|---|---|---|
| Example: vertical video | 2 | 9:16, 30–45 s | 12 June |
- Languages:
- Subtitles:
- Thumbnails or covers:
- Adaptations:
- Final files:
- Working files or raw footage included:
6. Source material and references
- Available resources:
- Missing material, owner, and date:
- Brand guide:
- Reference 1 and what to take from it:
- Reference 2 and what to avoid:
7. Boundaries and rights
- Permitted channels:
- Territory:
- Usage period:
- Organic or paid usage:
- Permission to edit or adapt:
- Music, fonts, likeness, or other licenses:
- Confidentiality or embargo:
8. Review
- Feedback owner:
- Approver:
- Included rounds:
- Feedback deadline:
- What happens when feedback is late:
- Price or process for out-of-scope changes:
9. Schedule
- Complete brief and source material:
- Concept or script:
- First version:
- Feedback:
- Final version:
- Publication:
10. Definition of done
Delivery is complete when:
- Agreed assets and adaptations are delivered.
- Copy, facts, and claims are approved.
- Formats pass quality control.
- Rights and licenses are documented.
- The final version is clearly identified.
- The owner has approved in writing.
Example of executable feedback
Instead of:
It does not have enough energy.
Write:
Version 02, 00:00–00:05. The product appears after the explanation, hiding the main benefit. Open with the result and move context to the second section. This blocks approval.
For video, use the brief production can quote. For paid creator partnerships, add usage rights, exclusivity, and publication terms.