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@polimake
La plataforma de operaciones creativas de Nebular. Planifica, produce y aprueba todo el contenido de tus marcas en un solo sitio.
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polimake.comOn Polimake since January 2024
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Connect Polimake to ChatGPT and Claude
Connect ChatGPT or Claude to Polimake with OAuth, then find project assets and retrieve their original download links.
Build: integrate Polimake
Overview for developers who want to integrate Polimake, understand its API, and connect semantic search and AI indexing with their own tools.
API Authentication
How to authenticate requests against the Polimake API using API keys and Authorization headers.
Media objects
Base data model for representing images, videos, documents, and other assets within the Polimake API.
Search API
Preview reference for Polimake's semantic search API to find creative assets using natural language.
Webhooks
Planned webhook events to react to uploads, AI analysis, and indexing of your files within Polimake.
Create your account and set up your profile
Step-by-step guide to creating your Polimake account, signing in, and setting up your profile so you can start using the platform.
Newsjacking: why the famous cases mislead and when reacting is actually worth it
What newsjacking really is, why most attempts fail, how it differs from the tent-pole effect, when reacting is worth it, and how to avoid the mistakes that damage your reputation faster than any campaign.
Gallery view: Standard vs. Masonry
Learn the differences between the Standard and Masonry views in Polimake. Choose the view that best fits the way you work.
A protocol for negative comments and insight for brand teams
A protocol to classify and respond to negative comments by type and turn that feedback into actionable insight for brand and content teams.
Illustration of the day: using visual series in your editorial calendar
How to plan and produce daily illustration series as a coherent visual system within your editorial calendar and across every channel.
Mere-exposure effect: frequency and brand recall in campaigns
For agencies and creatives: how to use the mere-exposure effect and frequency to build your clients' brand recall without oversaturating campaigns.
Semantic search: find images by content with AI
Discover the power of semantic search in Polimake. Find images by typing natural descriptions, without needing to remember file names.
The video editor in marketing projects: role, deliverables, and how to hire one
For agencies and freelancers: what a video editor does on a marketing project, what deliverables they produce, and what you need to give them to hire one well.
PEST analysis for agencies: scan the client's environment without it ending up as a slide
How an agency uses PEST (and PESTEL) analysis to scan a client's environment and turn it into a radar that changes decisions, not a report no one reads.
Complete Template: Weekly Editorial Calendar
Complete weekly editorial calendar template for social media content. Includes structure by platform, format balance, production workflow, and a complete real example of one week.
Prospecting for agencies and freelancers: how to land potential clients consistently
A practical guide to prospecting for agencies and freelancers: how to identify, research, qualify, and reach out to potential clients in a measurable, steady way.
Complete Template: Professional Post for LinkedIn
Complete template for creating successful professional posts on LinkedIn. Includes copywriting structure, best practices, algorithm analysis, and real examples with engagement data.
Remote video production: kits, raw footage, proxies, and finding material
An operational workflow for directing video remotely, receiving complete footage, creating proxies, reviewing versions, and finding material later.
Cascade content: how to multiply assets from one anchor piece
How to multiply assets from one anchor piece: turn a main piece into clips, carousels, emails, and infographics instead of producing each format from scratch.
Complete Template: Product Launch Plan
Complete product launch plan with an 8-week timeline. Includes pre-launch strategy, Day 0, and post-launch, with a complete real-world example and a detailed budget.
Campaign analysis template for agencies
A practical template for closing a campaign with verifiable data, explaining results to a client, and turning lessons into decisions for the next cycle.
Research techniques for agencies: pick the right method for each client question
How an agency or freelancer chooses the right research technique for each client question, and why most research projects fail before they even begin.
Content creator brief template
A short copyable template for agreeing on objectives, deliverables, source material, approval, rights, budget, and dates.
More publications
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- Complete Template: Monthly Content Strategy
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- Complete Template: Newsletter for Email Marketing
- Complete Template: Script for Reels and TikTok
- Complete Template: Instagram Stories (3-5 Slides)
- Advocacy marketing: how to activate recommendations for your clients
- Complete Template: Post for Instagram Feed
- Run and gun: agile video production for marketing teams and agencies
- Brand consistency at scale: Primal Branding in creative production
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- Types of negotiation for freelancers and agencies: close better deals with clients
- Brand podcast: what producing one every week really takes
- Marketplace strategy for agencies: advise a client on whether to sell on Amazon
- Producing content per segment at scale without ballooning costs
- Color correction at scale: LUTs, presets, and approval for brand consistency
- Accessibility in creative operations: build it into content production
- Finding similar images: search by similarity
- Deleting files and folders: cleaning up your library
- Producing food photography at scale: sessions that feed menu, web, and social
- Call to action for agencies: write CTAs that convert in your clients' campaigns
- How to write a video brief production can actually quote
- Google Business Profile multi-location: how to maintain local listings at scale with consistent branding
- Basic navigation: understanding the interface
- International DNA Day: content ideas for your editorial calendar
- Which creative processes to systematize (and which not): algorithmic thinking in creative operations
- Brand storytelling: a skeleton that works in any channel
- Filming commercials for clients: a production guide for teams and agencies
- Why video production runs late and how to recover the schedule
- Content for lead nurturing: how to produce sequences with a brand system
- World Intellectual Property Day: content ideas for brands
- Image export system: consistent PNG, JPG, and WebP across your brand
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- LTV (Lifetime Value): use customer value to plan your clients' campaigns
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- Rehearsing a client presentation in fifteen minutes
- What is a brand guide
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- Audio mixing for brand video: delivering productions with professional sound
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- International Mother Earth Day: meaningful content ideas
- Foley in brand video: when room sound elevates a client production
- Exit rate in GA4: how to read it in your clients' reports (without confusing it with bounce)
- The GTD method for creative freelancers: don't drown in work across multiple clients
- How to systematize video subtitling in your production flow
- The scope-time-cost trilemma in creative and content projects
- Brand social presence: when it pays off and how to sustain content
- What a digital asset is and why it matters in a company
- SEO article length: how many words your clients' content needs
- Twitter/X images: manage them as campaign assets (library and approval)
- Organizing with folders: hierarchical structure
- Storyflow: how to structure the narrative of a brand video
- Workers' Day: content ideas for your clients' calendar
- Market research: the six phases of the process
- Applying 80/20 to content production and creative operations
- Positioning map: how to position your clients' brands
- Integrations and automation for content operations
- The marketing mix (4 Ps): how agencies build a client's strategy
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- What actually gets delivered in a graphic design job
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- What separates a good agency from one that only executes
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- Video post-production for brands: stages and deliverables on client projects
- Cloud storage vs DAM: the difference for creative teams
- How to offer inbound marketing services: a guide for agencies and freelancers
- Producing direct-response creatives at scale without breaking brand consistency
- MP4 or MOV: what to deliver at each project stage
- Lean startup: validating a service before you invest in it
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- Long tail strategy for agencies: capturing niche demand with content and SEO
- How to sell a client a corporate video (and why most of them fail)
- International Day of Multilateralism and Diplomacy for Peace: content ideas
- Video bitrate standards by channel: how to unify exporting across a team
- Allocating budget between audio and video per piece: a planning decision
- Creative agency vs. in-house: models, services, and creative coordination
- How to choose the right social networks for each brand or client
- Lead scoring and content: how to produce material for every funnel band
- Presentations that win clients: deck design for agencies and freelancers
- Smarketing: aligning sales and marketing without it turning into a cold war
- World Book Day: content ideas and rights management for brands
- Managing raw footage and original files: organization, backup, and archiving at scale
- Checklist for publishing brand videos on YouTube
- Video FPS: how to specify them in the brief and delivery
- What a workflow is: the concept that holds up any creative team
- Content marketing: how to plan a strategy for clients
- SEO in 2026 for agencies: what still works to rank your clients
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- Design thinking applied to a real client engagement
- How to organize Adobe Creative Cloud assets across a team
- Brand Guardian: what it is and why it matters today
- Sound effects (SFX) for brand video: how to use them
- International Jazz Day: content ideas for your marketing calendar
- Managing projects: edit, delete, and organize
- Video review and approval workflow at the rough cut stage
- Attractiveness bias: how it shapes brand design and creative work
- Creative changes in video: what they are and how to manage them
- Basic search: finding files by name
- Competitive analysis for agencies: audit a client's competition before you create
- SEM for agencies: running paid search campaigns for clients
- Your first project: create and organize your library
- Advanced AI search: reasoned search
- Commercial research for agencies: ground your clients' strategy in data
- The tent-pole effect: the difference between planning your year and reacting to every holiday
- BOFU content for agencies: the assets that close your client's sales
- 360° video: when and how to use it in brand campaigns
- Cross-selling for ecommerce marketing: tactics and creative that raise average order value
- Asset and access security for creative teams and agencies
- Recipe videos: why they work for food brands
- World Day for Safety and Health at Work: content ideas and internal comms
- Revenue forecasting for agencies and freelancers: project your pipeline without inventing it
- How creative operations shape your CAC (and how to reduce it by system)
- What to post for your clients: ideas and criteria for agency social media
- Producing social video at scale: patterns that work and how to sustain volume
- Marketing strategy: what it includes and how to organize it
- The CMO and creative operations: what to decide, measure, and coordinate
- AI Analysis: automatic tags and descriptions
- The video uses that move results: a guide for marketing teams and agencies
- Knowledge base, documentation, forum, and post: differences and when to use each
- SWOT analysis for agencies: use it in your clients' strategy
- Chatbot: what it is and when to use it (without frustrating the user)
- Multiple selection: working with several files at once
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- Demarketing for agencies: help a brand decide who not to sell to
- How to keep a consistent brand message across all channels
- How to reduce the cost of producing video with asset management
- Persuasive communication for brands: rhetoric for campaign messages
- Keyboard shortcuts and productivity tips
- Which type of designer to hire: disciplines for brands and agencies
- What digital marketing covers and how the work gets organised
- Assembly version: what it is and why it matters when reviewing video with clients
- Time blocking for freelancers and agencies: protect your creative time across so many clients
- Advanced Drag & Drop: move and organize visually
- CRM for agencies and freelancers: manage clients and opportunities without losing track
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- How to balance TOFU, MOFU, and BOFU content production
- SEO for agencies: what to sell your clients and how to prove results
- Resolution and file versions in production: masters, working files, and exports
- How to measure ROI and KPIs on social media to report to clients
- Welcome to Media: your smart image library
- How to create video intros that hold a brand's audience
- Creative stack: editing, DAM, automation, and AI without tool overload
- Depth of field in brand photo and video: directing the eye in your productions
- How to align all your brand content around the core benefit
- The two deliverables that hold a brand identity together
- Working as a team: adding collaborators to projects
- Marketing ROI: how to prove to your clients that campaigns pay off
- Gamification in marketing: how to apply it in client campaigns
- The AIDA technique for agencies: structure copy and campaigns that convert
- Marketing for SMEs: how agencies and freelancers serve small business
- Uploading images: methods and best practices
- Referral marketing for agencies and freelancers: turn clients into your best channel
- Video thumbnails for brands: covers that raise CTR on your client's channels
- Keyword research: a guide for SEO agencies and freelancers
- Above the fold: how to approve a landing page's first screen
- Content operations to grow on social media
- Shreditor: when it's worth an agency hiring someone who shoots and edits
- How to build a restaurant photography service
- How to master your presentations and pitches to clients
- World Design Day: content ideas for brands and studios
- Cultural marketing: connecting client brands with their audience
- Chunking: structure content and copy that lands on the first read
- Stakeholder management for agencies: handle everyone involved in a creative project
- Persuasion in marketing: principles for stronger copy and campaigns
- Empathy map: how to use it without ending up inventing your customer
- Early adopters and launch strategy: applying Rogers and Moore to your clients' campaigns
- H.264 or H.265: choosing a codec for review and delivery